Earlier this year, Variety’s 2018 Gold Heart Pin campaign launched in Marcus/Wehrenberg Theatres across the St. Louis area. From February 9 through March 31, moviegoers could show their support for Variety St. Louis by purchasing a pin for just $2.
The pins featured the stars of Sherlock Gnomes, which released in late March. Fan-favorite Gnomeo was pictured alongside Sherlock Gnomes, a new character to the film franchise.
We’d like to thank Marcus/Wehrenberg Theatres for their continued support of Variety through this campaign. And, of course, thank you to everyone who purchased a pin to help our Variety Kids! Each pin sold will benefit children with special needs throughout the St. Louis area, providing them with necessary medical equipment, therapy and both recreational and educational programs. You all truly have hearts of gold!