Sony Pictures has collaborated with Variety - the Children's Charity of the United States to create limited-edition pins featuring two iconic characters from The Smurfs. As always, proceeds from the Gold Heart Pins campaign will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children with special needs.
The pins go on sale in early 2017. And when they do, you can see this promotional spot at any location of our wonderful partners, Wehrenberg Theatres.
Oh, and it just so happens that all the kids featured in this spot are Variety St. Louis kids!