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Marketing & Sales Director
Reports to Executive Director (ED)
• In cooperation with Executive Director, leverages resources and corporate relationships throughout Variety to ensure synergy and maximize revenues
• Develop sales strategy including packages of key rights and benefits, pricing, and master sales materials (with input from ED)
• Develop and implement event attendance sales strategy
• Secure cooperation from other staff and departments for delivery of sponsor marketing benefits to corporate partners (e.g., advertising, recognition, mailing list use, member access, web site presence, etc.)
• Research targeted categories and primary prospects. Learn business hot buttons, leveraging techniques and distribution channels. Identify individual company objectives and determine strategy for achieving objectives
• Identify and prioritize prospective partners
• Prepare sales materials and presentations. Tailor Strategic Partner sales materials including customized promotional overlays and activation strategies for each targeted category based on prospect hot buttons/objectives
• Solicit and negotiate sponsor packages in priority order: current programs, new programs
• Works with Variety departments to secure needed prospect data related to corporate relationships (e.g., sponsor awareness, propensity to purchase, sponsor loyalty, etc.) and event ticket sales
• Reviews all contracts and secures ED approval and signature
• Enforces corporate marketing policies across all departments that impact sponsorship
• Reports on partnership activities to necessary constituents (e.g., Board, Executive Director, etc.)
• Facilitate annual Variety Leadership Group meetings
• Manage Manager of Special Events
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